For the past two years, building this has felt like trying to walk through waist-high peanut butter.
Slow. Heavy. Messy.
And honestly… not always graceful.
There were days I had energy and ideas.
And there were days I had none.
Days where I wanted to create—and days where life needed me more.
I’m a mom first.
I have a full-time job.
I have a house, responsibilities, and about 17 directions pulling on me at any given time.
So no… I didn’t show up perfectly.
But I did show up.
Sometimes it was:
-
- one design
- one hour
- one document
- one small step
And what I’ve learned is this:
Those small moments count.
They stack.
They compound.
They quietly build something real.
We all love a good timeline.
We want the glow-up, the success story, the “look how fast this happened” moment.
But real life doesn’t always move like that.
Sometimes you have to honor where you are.
Accept that today might not look like your ideal version of productivity.
And choose to show up anyway—however you can.
Because consistency doesn’t mean perfection.
It means returning.
There’s something else I learned too…
Going slow isn’t failure.
It’s foundation.
Moving at a pace that actually fits your life gives you time to:
-
- think
- reflect
- pivot
- realign
It lets you ask:
“Does this actually feel like me?”
Because if you move too fast, you don’t always get that chance.
And what you build might not be as strong—or as honest—as it could have been.
Going forward, I’ll still have goals.
I’ll still push myself.
But I’m also giving myself permission to:
-
- rest
- slow down
- breathe
Because I never want this to feel heavy.
I don’t want a business that feels like something I have to do.
I’m building something that feels like:
-
- expression
- connection
- honesty
Something that might make someone laugh.
Or think.
Or just feel a little less alone for a minute.
If anything I create does that—even for a second—
that’s enough.
And if watching me do this…
messy, imperfect, and very real…
helps someone else feel brave enough to try something of their own?
That’s everything.
The truth is, the part that brought me the most joy wasn’t the outcome.
It was the moments in flow.
When ideas clicked.
When designs got funnier, a little bolder, a little more unfiltered.
When I found myself laughing at something I just made.
That’s when I knew I was onto something.
And right now?
I’m just really proud of myself.
It’s not perfect.
I still have a lot to learn.
But it exists.
I showed up.
I built something.
And I put myself out there to be seen.
That’s a milestone I’ve been working toward my entire life.
In a lot of ways…
this isn’t just a business.
It’s me healing in real time, in front of everyone.
And honestly?
That’s pretty great. 😊
Stay Twisted.
-Jen
For the past two years, building this has felt like trying to walk through waist-high peanut butter.
Slow. Heavy. Messy.
And honestly… not always graceful.
There were days I had energy and ideas.
And there were days I had none.
Days where I wanted to create—and days where life needed me more.
I’m a mom first.
I have a full-time job.
I have a house, responsibilities, and about 17 directions pulling on me at any given time.
So no… I didn’t show up perfectly.
But I did show up.
Sometimes it was:
-
- one design
- one hour
- one document
- one small step
And what I’ve learned is this:
Those small moments count.
They stack.
They compound.
They quietly build something real.
We all love a good timeline.
We want the glow-up, the success story, the “look how fast this happened” moment.
But real life doesn’t always move like that.
Sometimes you have to honor where you are.
Accept that today might not look like your ideal version of productivity.
And choose to show up anyway—however you can.
Because consistency doesn’t mean perfection.
It means returning.
There’s something else I learned too…
Going slow isn’t failure.
It’s foundation.
Moving at a pace that actually fits your life gives you time to:
-
- think
- reflect
- pivot
- realign
It lets you ask:
“Does this actually feel like me?”
Because if you move too fast, you don’t always get that chance.
And what you build might not be as strong—or as honest—as it could have been.
Going forward, I’ll still have goals.
I’ll still push myself.
But I’m also giving myself permission to:
-
- rest
- slow down
- breathe
Because I never want this to feel heavy.
I don’t want a business that feels like something I have to do.
I’m building something that feels like:
-
- expression
- connection
- honesty
Something that might make someone laugh.
Or think.
Or just feel a little less alone for a minute.
If anything I create does that—even for a second—
that’s enough.
And if watching me do this…
messy, imperfect, and very real…
helps someone else feel brave enough to try something of their own?
That’s everything.
The truth is, the part that brought me the most joy wasn’t the outcome.
It was the moments in flow.
When ideas clicked.
When designs got funnier, a little bolder, a little more unfiltered.
When I found myself laughing at something I just made.
That’s when I knew I was onto something.
And right now?
I’m just really proud of myself.
It’s not perfect.
I still have a lot to learn.
But it exists.
I showed up.
I built something.
And I put myself out there to be seen.
That’s a milestone I’ve been working toward my entire life.
In a lot of ways…
this isn’t just a business.
It’s me healing in real time, in front of everyone.
And honestly?
That’s pretty great. 😊
Stay Twisted.
-Jen